CareRite Centers marks Alzheimer’s Awareness Day with purple campaign

CareRite Centers communities across four states marked World Alzheimer’s Awareness Day on Sept. 21 by wearing purple, hosting awareness activities and raising funds throughout September. The network is also preparing for National Walks to End Alzheimer’s with the Alzheimer’s Association, extending the campaign into community events.

Why it matters: - Alzheimer’s disease affects millions of people, along with families and caregivers who provide daily support. - CareRite Centers’ monthlong effort ties awareness to fundraising, education and community engagement across its network. - The campaign builds momentum ahead of National Walks to End Alzheimer’s events with the Alzheimer’s Association.

What happened: - CareRite Centers communities marked World Alzheimer’s Awareness Day on Sept. 21 by “going purple.” - Residents, team members and families wore purple and took part in activities focused on Alzheimer’s awareness. - The observance took place across the CareRite network in support of people living with Alzheimer’s disease and other forms of dementia.

The details: - CareRite Centers ran awareness and fundraising efforts throughout September, not just on Go Purple Day. - Communities held bake sales and other events to raise funds for Alzheimer’s research, education and support. - CareRite Centers communities are preparing to join National Walks to End Alzheimer’s with the Alzheimer’s Association. - The walks will bring together residents, team members, families and community members in support of the cause. - Ashley Romano, chief experience officer at CareRite Centers, called Go Purple Day a meaningful reminder of what happens when the network unites around a shared cause. - Romano said residents, families and team members showed “incredible heart and dedication” through September’s fundraising and awareness activities. - CareRite Centers thanked participants and community partners for helping make the month a success.

Between the lines: - The campaign shows how senior care operators can use community-wide events to connect residents and staff around a public-health issue. - The mix of awareness, fundraising and planned walks suggests a sustained engagement strategy rather than a one-day observance. - The effort also reinforces CareRite Centers’ focus on community connection alongside care delivery.

What’s next: - CareRite Centers communities will participate in National Walks to End Alzheimer’s across the network. - Local fundraising and awareness events are expected to continue in support of Alzheimer’s research, education and support. - CareRite Centers says the effort will continue to center residents, families and community partners throughout the month and beyond.

The bottom line: - CareRite Centers turned World Alzheimer’s Awareness Day into a network-wide September campaign aimed at support, visibility and action.